Rebranding The Sundry (Business Edition)

For the past month in graphic design we have been working on rebranding company of our choice, and I choose The Sundry, a small company located down in the crossroads of Kansas City. After spending a lot of time creating new logos, we took a more business approach to the logo design which is what you see above.

Process - 

From the start of this, I took my favorite logo and collected the color schemes. We were to create visually appealing business cards, letterheads, and an envelope front and back. I chose the lightish salmon color as my primary color because it allowed me to keep things white and simple, but also provided that extra color so it didn't appear boring to anyone else who looked at it.
I based my rebrand off how I wanted the audience to view it. I made sure all my combination marks were the same on all of my work, but I would change one little thing on each of the assignments. The business card had the times of the restaurant on the back, while the back of the letterhead had the name of the actual company. The letter head just had a small combination mark at the top of it because I did not want the flap of the envelope to be busy.

What I learned - 

Spacing is so very important when it comes to rebranding. When the spacing was off on any of the things that you see above, it was very noticeable that something was not right. I also learned that you do not have to have a ton of color to make something look visually appealing, it can have the small waves and you can still create a very good looking product. 

What I liked vs. What I did not like -  

I loved how easy this felt for me to complete. I felt like this was something that was easy to make up really quick, but it was still a lot of fun to create. I liked how clean, and well put together everything was, and how when you see all three of them together you know exactly what this belongs to. I did not like how much work I had to do with spacing. My logo alone is kind of awkward because it has the circle in the top left while the rest of it is very uniform by the rectangles formed by the words. Aside from the spacing issues and figuring out how everything went together, I did not have a problem and very much enjoyed this project. 

My favorite thing - 

My favorite thing about this who project was getting to present it to my class and hear what they thought about it. All comment were positive. They mentioned how clean everything was, and how the spacing was good, as well as how it looked very professional even with all of the white space. I loved hearing the feedback of how changing the orientation of my business card made it look like a mini menu, and how it was very visually appealing. 

General Thoughts/Conclusion - 

I very much enjoyed this project, while it had points that were frustrating, I was able to learn a lot about color theory, spacing, what is visually appealing for letterheads, business cards, and envelopes. This project help me understand that there are many ways to rebrand a company, and branching out from their original logo allows you to see the many different thing you can do with a little color and a new combination.