The Function of a Poster

The Character and Function of the Poster 

The poster is meant to bring a message to our notice, publicize products, invite us to entertainment or proclaim campaigns. It is used to demonstrate the needs of the audience/costumer. Posters can be used to give information on almost anything, but is commonly known for political situations, government representatives, topical problems. It gives the audience concerns about social conditions. The poster is to vividly illustrate these things with as little words as possible. It is used to glorify what message it is portraying. It should inform, stimulate,  activate, mobilize, expound, query, provoke, motivate, and convince the audience. The viewer should feel as if it had an effect on his/her emotions. The poster should be something that reappears in their conscious time to time after only having to see it one time. 

The Laws of Poster Design 

Posters in the street should attract attention, interest, or curiosity. In order to do that, a lot has to take place. The poster most penetrate the emotional atmosphere. For a moment, it should be able to catch the viewers eye as they were to walk by and should influence the brain to not forget about it. To make this happen color, composition, contrast, proportions, quality, rhythm, dynamics, extensions, etc. need to be present in the design of the poster. The poster must be legible and understanding in the message but have maximum effect with minimum graphic means. Shops should be present in a large and bold way so it is noticed from afar. Color should be vivid, easy to read quickly, as well as placed in a way to maximize impact. The lettering on the poster should help impact information quickly and this is best done if they style is clean. The correct size will also help to see from a far and make an impact on the message. The designer should be able to examine the design and see all these elements. An effective poster always contains something in ponderous which cannot be measured and which constitutes the essential substance of the product of the creation. 

Conclusion

What I learned 

Posters should stand out in all locations. The audience should be able to take a quick glance at the piece and easily remember the information without a problem. In a busy work day, people don't have time to just stand around a read a poster on the side of a building, they are on the move to get from point A to point B and because of that it needs to be quick, vivid, and easily memorable. Posters should also stick to certain colors in order to draw their own attention because the contrast is what makes people curious. Finally, posters have the fit their atmosphere. If you plan to put your poster up in a supermarket, many people will see it, so you should make the poster accessible for everyone, children and adults that will be found in that location. 

My favorite part about the article was reading about all the secretes the creating a good poster because it gave really valuable information about what looks best on posters/what makes them more visually appealing. Those notes will be very helpful in the upcoming weeks as we start making posters because it will be something I want my class to notice. 

Final Thoughts 

Anyone who plans on creating posters in the near future should really look up what makes a poster visually appealing because the article gave really clear information on what all is needed in order to make you poster better and more noticeable.