Thursday, May 25, 2017

Video Semester 2 Reflection

Sophomore year had a lot of ups and downs to it, but eComm made it much more enjoyable. Choose two strands we favored most, and spending an hour a day in those classes. Video was my favorite strand, and will be the once I continue with for the rest of high school. While video has caused me a lot of frustration and stress, it is something I am really passionate about.

What I Did This Semester -  

Music Video

Coming back from winter break we analyzed numerous music video techniques, shots, and editing styles. We were assigned a group to work with where we took a song everyone thought would be good to edit to, and then began preproduction. We chose locations, costumes, coordinated times with our group members as to when we would film, story boarded, composed shot lists, etc. The project from start to finish I think took two weeks, maybe three - I'm a little unsure. Along the way, a lot of things were learned start with, the weather is really not your friend. We waited for a day that was nice and sunny for Lilly (our main dancer) to preform, but it turned out to be freezing, and muddy everywhere due to rain taking place the night before. We also learned that in post, warp stabilizer will not fix all the shots we had to do while walking with a camera. Much of where we shot was un-level, or too muddy for the tripod to sit up correctly so we ended up just holding the camera a lot. When we presented this to our class, some of the feedback we got was that we should have a larger variety of shots. We missed out on really good opportunities for some extreme close up shots, as well as some close up and over the shoulder. If I could go back and change things, I would probably re-do the whole assignment, come up with a new song, prompt it to have an actual story, as well as choose  new location. This is a project I think I could have made a lot better if I thought out more of what I wanted the video to look like in the end. I did have fun making this video, although I will probably never want to listen to the song Upswing ever again because I have heard it enough to last me a life time.   

High School Movie Trailer Remake

Our next assignment was to recreate a movie that took place in a high school. We were to remake it shot for shot, edit for edit. Lilly, Ryan, and I kinda stretched the idea of "High School" with this because a lot of Napoleon Dynamite was produced outside of the school when it should have been done ALL in school. This assignment took a month I believe, it was to be finished before spring break. Some problems we ran into started small, with our group. We originally had different actors for our film, some upperclassman who would have played the part really well just because they all work together, and have a type of chemistry on screen that is very humorous to watch. They had other video projects they were executing during the time we needed to be filming, so immediately we had to change plans and Ryan became our Napoleon. Some other problems we ran into was a cranky main actor because he didn't want to wear a wet shirt for a couple shots, but it was okay, he had every right to be upset, it was cold. With this film, we learned how important time management is. During the time we were working on this in class assignment, Lilly, Ryan and I were also working on client work as a group which made it so much harder because we gave our clients more attention than our grades. This resulted in us rushing, and I am sure if we actually took the time, we could redo this and make it much better then what we have now. There is always room for improvement and I have learned a lot since we did these last two projects, which is why I know what could be changed. When we showed this to our class, much of them really enjoyed it, but some of the points we made were very true. Our audio does not line up with the original video, and the lighting is off in many shots. We were unable to get a tetherball for this which resulted in some improvising, but we could have easily gone to an elementary school and found a tetherball to get footage with. Once again, now that the video is exported, we did not go back an change anything, but if I took the time to, I would correct a lot. Shots would be changed, as well as working to make it shot for shot exactly so we could get it as close to the original trailer as possible. I really liked making this video because I had a lot of fun editing it, and working with Lilly and Ryan gave me the chance to get closer to them which I really valued. 

Short Film 

Our final project that we have spent the past month on was our short film. We all started by learning about genres, plot development, and themes. We took the time to develop treatments of stories we came up with, and then presented them to the class. We choose four that everyone really liked, split into teams and then began choosing how we would make the short film work. I was assigned director for this which worked in my favor because I am very type A personality, and feel more comfortable in charge. Josh, our cinematographer, started by storyboarding the film. Lilly, our main actress worked on creating production schedules, shot lists, prop list. Jaclyn, our art department worked on costuming, music we could use in the film, as well as creating a movie poster. I worked on re-writing parts of the script so we could do all of it at school, as well as coordinating with my team ways we could actually film all of this and what ideas we could add to make it better. We originally planned to have security camera footage, as well as test messages popping up on the screen but we ran out of time for that towards the end which resulted in changing parts of our short film. When working on this, a few things were made really apparent, starting with audio. We have a lot of dialogue, our story relies on it, and so if something goes wrong we have to make a lot of changes. Our lunchroom scene was redone three different times, and in those times we probably did the whole scene six or seven times so we had a variety of shots. Another thing we learn is that, when it comes to pull of a mirror image of the main actor, we needed someone who looked exactly like Lilly. Same build, roughly the same skin and hair color. It would have made filming certain parts more believable. For critics, my class suggest that the scene where the office lady is looking t her computer could have been a tighter edit, because it was long and awkward, however, they did like it which was good. For other members of our short film the main concern was that the lighting changes a lot in the film and should be color corrected. We did a good job of making it suspenseful and pulling off a really good story. If I could, I would probably change the beginning of the story so that way it started at Sarah's (the main character) house and have it show her stalker starting there so it didn't just seem sudden once she got to school. I would most likely find ways to make the shots connect a little better because even editing it, I feel there are a couple things that become hard to follow. This project was very interesting making. I was out sick for a portion of it which did not help my group, but I am super happy that we finished. I am happy with the outcome of the project, I just know if we were given the chance, all of us could find ways to make it better. 

Valuable Takeaways Learned From Each Guarantee - 

Technology

Much of the technology aspect consisted of trial and error, video demonstrations, various projects and learning how to adjust different things. From our very first video assignment of the year, the six shots system to our final project, our short film, much improvement has been made. We learned lighting settings, audio settings, color correcting skills, how to set up different shots, how to execute different types of moving shots. When it came to editing we learned how to use Adobe Premiere Pro as a whole. Freshman year we spent time with Final Cut Pro so this year we took the time to learn an entirely new software, which I favor much more over Final Cut. The skills we acquired this year are important because they will be the ones we always remember. We used audio adjustments, music overlays, color correcting, different shots, story boarding, pre-production planning for all our projects and because it was so repetitive it will be routine. Along the way many challenges were faced especially when it came to filming/audio problems, as well as editing. There were times, especially in our last project where shots were too shaky, and warp stabilizer would not work so we would have to go re-do the shot because we forgot to check it before moving on. There were also instances where we thought the audio would be fine, because that's how it sounded on the camera, but that was not the case. When we would bring the footage back, the audio was really messed up, you were unable to hear anything but white noise or popping when talking between scenes got loud. When it comes to technology, my greatest strengths is that I am willing to go redo something just because the edit does not look good with that we are doing. Another thing would be that when I get stuck and have issues, I am not afraid to ask for help, or even watch videos on how to fix the problem I am having. My editing is something that has improved a lot because it used to be something that I would rush, but now I take more time with the editing than I do the filming. By doing this, it has allowed me to learn a lot of skills, such as morph cuts, and how important B-Roll is when an interview is taking place. There are many things I know I still need to work on, and one of them is taking the time to get everything set up on cameras before filming. Lighting and audio are the biggest struggles, and it is something I honestly forget just because I am so ready to start filming. Next year because I am continuing video, I know I will use a lot of the skills I have learned from this year because they are all very valuable and very important  for what is needed to make a video good.  There is nothing I would change, but I know next year I would like to know all the things you are able to do with Adobe Premiere Pro because I think if I had more knowledge about each of the tools and what they did/how they can change your video, I would find ways to make my videos much better. Technology, as well as communication are, in my opinion, the most important parts of eComm, so the take aways are extremely valuable, and I think what I am walking away with meet that. 

Collaboration 

A lot of my collaboration skills were learned outside of the classroom when we were working on filming or with client work. Being out an working around problems that appeared where what taught me most about collaborating with group members. As soon as certain shots didn't work, everyone would be throwing out ideas so that we could fix the problem as fast as possible. Collaboration is important in this program because you can't always do your work by yourself. You have to be able to work with a team, take suggestions, and work problems out with the people you work with. While there were not a lot of challenges faced in this guarantee, one that showed up a lot with client work was that we would go to wherever we were needed, we would work on filming, getting everything they needed, and then when we would send off our final product, we would not hear a response for a little while which made it really hard to work together with our clients for reasons like time management and effective communication. Some of my strengths when it came to working in group settings and as a team were that I am very Type A, a leader personality so it was easy for me to take charge when things started moving slow. I was always one to be able to contribute new suggestions as to how we could do things. I was also very open to suggestions. My weakness came from the fact I would get bored of the group project we would be doing and some days ideas of how the video should go would be completely different than how they were actually supposed to go. When working on Napoleon Dynamite, we changed so many things from the original trailer just because our original group fell apart and we rushed. When working on the short film, our group script started would with  a bus stop scene, and we ended up changing it so it would be easier for us to film.  I have learned that when we are part of a team, we take full responsibility for one another's mistakes, and it is something I am going to use in everyday life, all the time. Weather it is in eComm, or at work, it is a valuable takeaway the can be interpreted into many different life settings.

Communication

Communication is one of my greatest strengths when it comes to all the guarantees. This program constantly has me communicating with teachers, clients, online through blog post, and websites like Behance. All of these help me learn how to get better and better in these areas. Communication is really important in this program because it is constantly about "How are we going to get this information out?" Some of the biggest issues I face in this is the mis-communication errors. When working with clients, or even in group settings, the communication is so SO important, and one little misunderstanding can result in the success or failure of a project. When working on client work this year, Lilly and I had a communication error with some of the clients revolving around interviews and how they wanted certain things in the video, as well as what they did not want in the video. This resulted in re-editing the video, which was not the end of the world, it was just frustrating at the time because we were under the impression we had completed the video. My weakness when it comes to communication would probably be expressing when I do not agree with something. Numerous times while working on projects in first and second semester, there were things I did not agree with in the sense I did not think they would look good in the video itself. I have a tendency to keep a lot of feedback to myself as well, just because I hate criticizing other people's work. Next year, I plan on improving that by offering minor suggestions when it comes to to critiquing classmates work, but I know it is something I will have to keep working on to feel comfortable giving my opinion about what I actually think of the videos we watch. Much of what I have learned this year in communications, I am always going to continue to use. Communication has taught me how to be effective in what I am saying, be professional, as well as given me a little extra confidence when it comes to new clients. There is not much I would change in this aspect, because it is one of strengths, I know I can get better at it which will be beneficial to me in the long run, having room to grow.  

Project Management 

I learned project management quickest, because I am very grade motivated, and generally when turning things in late, the grades begin to drop. Project management is important because it teaches you that deadlines are not flexible. Your client wants a video due in two weeks, and you don't have it completed, you are not going to have very happy clients who will refer you on to others. It is important because it teaches you to be responsible, and work effectively in the time you have. When it came to time management, this was probably my worst of the five because I would rush everything just to get done on time. There were numerous projects where I felt they could have been better if I had just found the time to continue to work on it. By working extra hard to get all the shots we need in a little amount of days, and then by spending time editing, and fixing, and making final touches, it really moves by quick. I plan to improve this all together by managing my time well in class, as well as taking the time to work outside of class if needed because I rarely did that this past year when I knew I could have. I know I will need to work on sticking to production schedules better, as well as pacing myself on the editing portion by doing it in sequences that get things done more efficiently. For example, all the sub-clips go in first, then audio channels are adjusted. Next we make sure there are no shaky shots, we then color correct, and add in extra sound effects or edits, finally we export. Being able to get that process down will help with my time management as well. With the things I learned this year, I will be sure to put them into better effect next year in hopes that my projects are all improving and I'm not thinking "...if I would have taken more time to edit this, it would look better". I plan on making sure I stick to be really effective in my time management, as well as making sure the quality of my work is shown by how much time I put into each of the projects I do next year. 

Leadership 

This skill has taken many years to learn and improve on, and still I am constantly learning how to get better. My teachers all make a big influence on how well my leadership skills get because they are people I look up to. Without leadership skills, projects would have no dynamics. Everyone would just go along with whatever the project was, structure would seem minimal, and it would gradually start to fall apart. When leadership skills come into play, things are done efficiently, there is always something needing to be done, projects are managed better, as well as being directed/lead in the right direction. The most challenging about this is that I am very "leader" personality that I am always the one to take charge, and throughout this year I never really thought about if someone else wanted to take charge in any of the groups I was apart of, I was always the one who just took charge of it and went. Next year, I most definitely will try my hardest to not always throw myself up as leader for starters because everyone deserves the chance to be in charge of a project. I know I can also work on being more open to suggestions all the time, not just some of the time like I am now. With what I have learned I will continue to use it in my everyday like, especially when it comes to work and school. There is not much I would change to this guarantee, other than what I know I need to work on which I plan to improve with next year.  

How My Time Was Spent - 

Video was never a class I slacked off in. I was very social in this class, and talked to my peers a lot, but I was constantly working. When I wasn't working on in class assignments, I was working on my client work for the Olathe Public Library or Olathe East Design Academy. I never finished any of my projects early. There were many times where I found myself staying after school taking the time to finish editing just because I was so tedious about how I wanted the videos to work. Outside of class, I watched a lot of videos that had really unique edits on them for the purposes of personal work I would like to do in the near future. Video was without a doubt my most productive class. 

My Overall Strengths -

My strengths when it came to video where leadership, problem solving, and my willingness to learn and correct my mistakes to improve the quality of my work. These were present in every single assignment without a doubt because I would always push to take the lead, and make sure the video was done step by step that way we had everything. 

My Overall Weaknesses - 

My weakness when it came to video was the need to always be in charge. There is no doubt in my mind that it annoyed people in my groups. With that also comes the bad habit of always choosing how the video was done. If I could change anything, I would probably choose to have someone else be director for this last short film and I would have taken role on cinematographer. It is my belief that if someone else was director, our film would be different because someone would have a different idea of how to execute the film. 

Summary  - 

Like I said, video is my favorite class out of the whole day. It is a time for me to relax and have fun, but I still get the chance to be creative. This semester, I loved the projects. I loved the entertainment based side of video compared to the news side of video. I would have liked to work with other people on my projects because I worked with Lilly and Josh on two out of the three projects, and I didn't get to work with hardly anyone else in the class. One of my biggest take aways from this semester would be knowing the importance of "coming in late, leave early" because a lot of my videos would be better if I remembered it. My goal for next year is that I am a positive contribution to the new video time I will be apart of. I am overly excited about getting to be apart of the bigger class because creating their short films looks like so much fun even though I know it is a lot of work. Overall though, I could not be more thankful for the friendships I made in video, my amazing teacher, as well as all the things I learned. I know next year will be great, but this year alone made such an impact on me and it is one I will never forget. 

Tuesday, May 23, 2017

Graphic Design Semester 2 Reflection

As my year in graphic design comes to a close, I get the chance to look back at all my work. I have made a lot of changes to my work after just a short 10 months in this class. I loved graphic design, it gave me the creative outlet I needed in the middle of my school day. As you continue to read, you will see all my work done from January to May.

What I Did This Semester -


11x17 Design Movement Poster

The first project I did returning back from winter break was an 11x17 poster over my chosen design movement. I took the movement and interpreted it to a poster that was to advertise an upcoming exhibit at the Nelson Atkins Museum. This project did not take e very long, I think from start to finish, inducing sketching and putting together, it took maybe two weeks - maximum. When creating this, the biggest problem I ran into was color choir. I started with black and white, and thought I would love that but I was wrong. It was not eye catching like it should have been. I began adding colors, mostly reds, yellow, and oranges, but was not a fan so I took a completely different approach and just went with a color scheme that was kinda related to Swiss Design, but was very eye catching. Along the way I learned that just by adding the patterns, it makes it an element of "Swiss Design". The color were not really the big part of this, whit it was important, the meaning behind it was the movement. Some feedback I was given concluded of spacing issues, which is now fixed. They were very appreciative of this piece because it was very clean, balanced, but all the information was present, organized nicely, as well as clear and easy to access. Once the feedback was given, I changed the spacing of "The Nelson Atkins Museum" and the date below. Originally there was a gap that kinda threw off the balance, butane corrected, it made it look more clean and professional. Overall, I very much liked this project because requirements were minimal, and we had full creative freedom. 

Typography 5x5 Art-board 

The four quotes you see to your left was the next project we worked on which involved interpreting typography skills, as well as color theory. We took the time to find quotes that really spoke to us, or stood out, and we gave it a makeover. This project had a lot of steps to it. We started with the quotes, and then only making it in black and white, but having it arranged in a way that was really visually appealing. From there we added color instead of having it in black and white. Our class was then shown our finished product. My peers gave some really helpful feedback as to what they liked and what could have been changed. My quote designs were very favored due to how clean and simplistic they were. Nothing was too busy or overwhelming, but all of them stood for something. The one that stood out most was the third one down the list. "The virtue lies in the struggle, not the prize", this was by far a very simple one. There was not much to it, and personally I believe it is my weakest one. There was a lot of white space which helped draw your eye to the quite, but it was a bit boring, that was the only issue, which I knew before I presented. I do not believe I changed anything on my quotes even though feedback was given. My overall opinion on this project is that, it was one of our more slow projects. Of course I had fun doing it, but it wasn't as exciting to do as a infographic or a logo redesign because this was a very simple project. I was able to learn a lot about typography and fonts from this, which is a plus. 

Combination Logo Marks 

Next we got the opportunity to branch out and pick a company in the local KCMO area, and preform a rebrand on their company. I choose The Sundry Market & Grill for my rebrand. They are a small, natural grocer, located in the crossroads who strive to provide the most fresh fruits, vegetable, and meat. Like our other project this one was a process. Sketching, Revising, Making digital, revising, adding color, revising, and then finally our final 6 combination marks. What you see here to the right are my black and white logos because this is where I was provided the most feedback. From my peers, I was told how my spacing made a large difference in how things were presented. Originally the logos you see, did not look like that. Everything was very much spread out, and the spacing between words and combination marks was not executed correctly. My more favored logos were the first two on the top row. They looked the most clean, and had a very friendly element to them which made them much more visually appealing. The biggest thing I learned from this was, just because you have a vision for the logos that you think will work, don't rely on it a tone because there is a chance it will not look as good as you originally wanted it to. I reworked color over and over again when it came to this assignment, and that was probably the most challenging because it took the most time. However, while there were things I really did not enjoy about this project, like the sketching, and the adding color 36 times, this was one of my more successful projects because it was something I could have easily shown the company. There were a lot of elements that played into this, but I think it was a good learning experiencing have to go back and forth between original and new designs. 

Business Card 


Not too long ago we actually started our marketing aspect of the company rebrand assignment series. I took the favorite of all my logos and placed that onto the business card. I wanted things to be very clean, and well kept. I made sure it was still visually appealing, but my main goal was the have the information stick in you heard just by the logo. The business card itself took me no more than two days. In the first day, I struggled a lot with this because I was unable to get the spacing right, and everything just looked incorrect with the horizontal orientation. As soon as I changed the card to vertical, everything came together. I learned a lot when making this, one of those being that the white space is okay, but too much makes it extremely hard to remember. I choose the salmon color for that reason because it allows you to remember the symbol based on just the color. The card color stands out all on its own which really benefits the company. Some of the feedback I was given was that it was very clean, and the vertical orientation of the card was very impactful because they could easily see this as a small menu for the restaurant. There was a double meaning to my card and it made it very favorable. After feedback was given, I did not go back and revise anything because they did not think anything needed to be changed. They thought that my work for this was very strong and it was shown on the card. For this project, I did really enjoy getting to experiment having my "own" business card because if graphic design was the area of study I was headed, it gave me the opportunity to try different things out. While I didn't to anything really amazing with this card like it could have been, I feel the information I needed to get out was clear, and easily readable, as well as super easy to just take a glance and go on with your day. 


Letterhead

 My letterhead came next, and I wanted to make sure everything of mine stuck to the same theme. As you will see, my business card, letterhead, and envelope are almost all alike, minus a change or two in the final product. The letterhead I think took many 30 minutes. Before making this I already had an idea of what I wanted this to look like which made it a lot easier. I honestly did not have any complications with this, but I knew I wanted it to be a little different than my business card. The back of my business card has the days/times of the restaurant, this one because it is a letter, I simply placed the company name under the logo just so it would be something new to look at and not be identical to the business card. The front is my favorite of all of this because it is really simplistic, and the white space makes it clean and I love that. A letters main focus should be the words, not the design, which is why it is so empty. The logo is pushed up into the left corner allowing more room for writing, and the waves I have on all my work is added to the bottom to connect it to the back. Some of the feedback I was given consisted of what I just said. The simple change to the back of the letterhead made it more enjoyable to look at because it was not the same thing over and over again. The front, was very clean, and the white space, while there is a lot of it, it fit well with everything else I have been doing for this rebrand assignment. When I had the opportunity to change things, I did not because no one thought anything needed to be changed. It once again, all fit together and nothing seemed out of place. Overall, this was an easy project for me because the vision I had, worked in my favor and turned out as good as I pictured, and everyone really liked what I did for this.

Envelope 

Finally, out last project/part of the rebrand series was to design an envelope that would be notice, and something you would want to open as soon as you got it in the mail. While you can not see the underside of the bottom envelope, the flap is the only thing colored while the rest of it is white, like the top. This was something else that did not take me long. I am pretty sure this was done the same day as my letterhead and took me almost no time because I wanted everything to be similar. When it came to the envelope, there were no challenges aside from making sure no matter how big someone wrote, it would still be easily read with the salmon color on the outside of the page. Along the way I learned there are probably a lot more ways I could have been creative with the back of my envelope but I kept it very simple and clean like everything else. When presenting this, my only feedback was that if this was to come in the mail, that pop of salmon would excite someone who got it and make them really eager to see what it is because it isn't all white. The white is balanced out by the color just enough to make it visually appealing and not boring. I did not change anything on this either, however, if I was going to, I would change the back to something more exciting because mine is very plain. In conclusion for the last three assignments, the rebrand series, I think it was very beneficial for us to do. Presenting these infant of the class allowed us to get really good feedback as to how someone would feeling having out choice of company advertised to them. As no one knew who The Sundry was, it was easy to get completely honest feedback over all the work.

How Time Was Spent In Class - 

Much of my time in class was spent working on all my projects, watching my classmates present, providing feedback, collaborating with people in the class on how to change things and make our work look better. A lot of time was spent in illustrator, as well as designtut.plus for things to help create elements on my rebrand combination marks. Blogger and Behance also got a lot of my time when it came to talking about my work. When it came to finishing work early, if there was not an extra credit assignment to work on, my time would be devoted to other homework until a new assignment was present. Outside of class, my work was enhanced probably not in a productive way, but I watched a lot of this show called Abstract where I learned all about Graphic Designers, and all these art fields. I also took the time to create my own logos outside of school. When needed I took projects hoe which allowed time to increase my final result.


Areas of Strength vs. Areas of Weakness - 

Many of my strengths for this class came from the communication aspect. Some of my best contributions were presenting my work to my class and helping out some of the people in my class with feedback when they wanted to add changes to their work. My collaboration skills were minimal in this class, but when it came time to actually that skill into effect, I gave my full 100%. My leadership skills were not used this much this semester, but I knew when it was time to crack down and set them example in class when it came to being productive and getting work. 
Something that I think lacked just a little this semester was my time management skills, although everything was generally in on time, I felt a lot of my work was rushed at different times because I would procrastinate on the bigger parts, like getting everything done together, and I would spend a lot of time on little itty bitty details that I would be the one to notice. I think in some aspects parts of each skills lacked, but at the same time I made sure when it really came time I was giving my best efforts in class. 

Summary 

This semester was a lot of fun for me. Towards the end where I had to miss a lot was no fun for me, but I genuinely had a lot of fun in this class with everyone. I loved being able to present my work and hearing how much my class loved it, as well as my teacher. That is such a satisfying feeling knowing that there are other people that really like your work. If I could change anything, I think I might have picked a different company for my company rebrand assignment. I would probably choose a company that is really fun and peppy, just because I feel like it would eliminate those little times where I got stuck, or bored of what I was going. One thing I will take away from this semester is that you should always value the constructive criticism. There were some things in my own graphic design work that I never noticed but my peers were able to, and it made the value of my work so much better, and I could not be more appreciative for all the feedback my peers and teacher provided through the entire semester.  One goal I would like to set for next school year is to bring my own graphic design style to my video class. In video, we create shot films, and I would love to be one of the people on the graphics team because creating the digital art is very relaxing to me and it is something I enjoy. As this blog comes to a close, I would just like to put out there to anyone who takes the time to read this, go after things even when they aren't your forte. I can honestly say Graphic Design was my least favorite class freshman year because I never felt my work was supported, so it made me really uneasy about this year, but I was wrong. I loved graphic design so much this year, and I had so much fun even with all the independence that I had everyday. I do not know if it was because of the new teacher, or the class I had, or because we had really interesting assignments that required actual creativity, but it was such a great experience and even though today is my last graphic design class, I will always be extremely thankful for all the things I learned. 


Friday, May 19, 2017

Rebranding The Sundry (Business Edition)



For the past month in graphic design we have been working on rebranding company of our choice, and I choose The Sundry, a small company located down in the crossroads of Kansas City. After spending a lot of time creating new logos, we took a more business approach to the logo design which is what you see above.

Process - 

From the start of this, I took my favorite logo and collected the color schemes. We were to create visually appealing business cards, letterheads, and an envelope front and back. I chose the lightish salmon color as my primary color because it allowed me to keep things white and simple, but also provided that extra color so it didn't appear boring to anyone else who looked at it.
I based my rebrand off how I wanted the audience to view it. I made sure all my combination marks were the same on all of my work, but I would change one little thing on each of the assignments. The business card had the times of the restaurant on the back, while the back of the letterhead had the name of the actual company. The letter head just had a small combination mark at the top of it because I did not want the flap of the envelope to be busy.

What I learned - 

Spacing is so very important when it comes to rebranding. When the spacing was off on any of the things that you see above, it was very noticeable that something was not right. I also learned that you do not have to have a ton of color to make something look visually appealing, it can have the small waves and you can still create a very good looking product. 

What I liked vs. What I did not like -  

I loved how easy this felt for me to complete. I felt like this was something that was easy to make up really quick, but it was still a lot of fun to create. I liked how clean, and well put together everything was, and how when you see all three of them together you know exactly what this belongs to. I did not like how much work I had to do with spacing. My logo alone is kind of awkward because it has the circle in the top left while the rest of it is very uniform by the rectangles formed by the words. Aside from the spacing issues and figuring out how everything went together, I did not have a problem and very much enjoyed this project. 

My favorite thing - 

My favorite thing about this who project was getting to present it to my class and hear what they thought about it. All comment were positive. They mentioned how clean everything was, and how the spacing was good, as well as how it looked very professional even with all of the white space. I loved hearing the feedback of how changing the orientation of my business card made it look like a mini menu, and how it was very visually appealing. 

General Thoughts/Conclusion - 

I very much enjoyed this project, while it had points that were frustrating, I was able to learn a lot about color theory, spacing, what is visually appealing for letterheads, business cards, and envelopes. This project help me understand that there are many ways to rebrand a company, and branching out from their original logo allows you to see the many different thing you can do with a little color and a new combination.