Professional Music Video Review

As we are finishing up our music video unit, one of the assignment was to analyze a professional music video and give our thoughts on it. I chose the song "Happier by Marshmello ft. Bastille" because it is one of the songs stuck in my head right now. The lyrics of the song are something I feel are very strong just because it is talking about constantly wanting to make someone else happy.

The Story

The story being told is about a young girl who was not popular through school. She was one that was left out a lot and picked on, not popular. Her dog was one she relied on to make her happy because she was always accepted by her. There as a bond formed with her dog that changed her emotions in her home life. The story is shown through chronological events and aging shown in the video. 

My work 

The video shows a story that is crystal clear. It is not something you have to guess what's going on, everything is really clear because they directors took one simple concept and expanded it through the shots shown, not the actual story. That would be what I need to put into my own work. Usually I start with a concept that grows and grows until there is too much to even film. I try to put a lot of events in to tell a story and tiny amount of time when I need to work on telling the story through my shots. After watching this, the use of medium shots really helped convey the emotion of the character. We use those a lot in eComm which is something I fell is already added into my work. 

The Creator 

Within this, like I have already said - they did an amazing job telling a clear and simple story. It was straight to the point, nothing was confusing. The color theory was very good as well which I would like to give a round of applause on due to the simple fact yellow just represents happiness. There wasn't much I was critical on when watching this video simply because this is a song I really enjoy so it's difficult to depict things I do not like. Almost everyday someone in eComm hears me say "if the video has a dog in it, it automatically has my vote". I could have lived without the dog passing away in the video but in order to have to story be complete I understand why it was done.

Conclusion

I think watching a lot of these professional music videos allows us to really think about the stories being relayed and how well they go with the music. The story is the biggest part and the take away aside from the words being sang. As I have already said, I love this video just because it is one of my favorite songs at the moment. It makes me happy to watch the video, and considering it is called "Happier", I feel it was executed correctly.