The Creation of the Music Video

Pre-Production

Our assignment for the beginning of the year was to create a music video with a school appropriate song. Our video had to be a max of two minutes long, and had to have a large variety of shots. To start off the project had to pick a song as a group which actually seemed to be the easiest part of the project. We went through about three sons before deciding on Upswing by Prinze George. From there we went home and got all the publication information (When it was released, the writers, the record label, etc.) When we came back, we began planning out out production schedule. We found a location, the dates we were going to go, who all was going and where we were going to get all of our shots. Our idea for the music video was to follow along with the song, running away from problems going on in every ones lives. We were gonna have Lilly dance in the video, and the style she did was almost what we considered fighting her inner problems. 

Production 

Once we were on location, we only ran into a couple problems. One, it was freezing. Two, it was dirty everywhere, trash was everywhere, it was muddy, and it smelt like a mix of garbage and cold air. The filming was a lot of fun though, we got to meet some really interesting people out there including some professional vloggers TwinSauce who were super nice, and they were a lot of fun to talk to. We did Lilly's dance scene in all the locations of the Workhouse so we would have a variety of shots, different backgrounds, and different lighting. After spending about three hours filming over the weekend, we came back and began organizing and editing clips. 

Post-Production 

We noticed when we came back, we really lacked in close up shots so a lot of our video is done in Wide, Extreme Wide, as well as Medium shots. Unfortunately, none of us are in a position to be able to go back and film down here again but it is something we we need to make sure we work on in the future; getting a variety of shots. The editing took a whole week, and organizing the clips took the longest part of everything because we had a told of 78 clips between 30 seconds and 5 minutes. As I started laying stuff into the timeline, it got harder and harder to keep going because everything seemed really repetitive even though the other thing that was repetitive was the backgrounds. I ended up having to stay after school a day because I was not able to finish during the week due to making sure everything lined up. 

What I learned

I learned a lot while making this. Lighting is you best friend when changing shots and locations. Always make sure you switch shots every couple seconds in the video. When filming, change camera angels and the variation of shots. With the technical aspect of it, I didn't really do any advanced editing in the video. I liked the dark and light mix of shot even though it should all be one color. I could have fixed that, but for some reason I just stuck with the original video clips. 

With the teamwork aspect, I never really ran into trouble. I had a great group. Everyone was fun, we were able to share ideas with one another, and figure out all the little problems when filming, editing, and when planning dates. 

Changes

In the video, I would change the fact we have almost no close up shots, and I think there would be certain moments in the video that would really be much better if there was more emotion in some shots. However, I do love the location and how Lilly pulled off the emotion of fighting inner problems within the dance. It made everything come together really though even though there are things we are missing. 

Takeaways/Conclusions 

For our next project, storyboarding will be really beneficial in the pre planning when you have an idea and you can immediately put it down on paper so you have that idea. This project overall though was SO much fun and allowed you to bone with people in the class. It gave you the opportunity to be more creative and express emotion in the video instead of doing hard news cast, or feature stories. 

Swiss Design Poster

Swiss Design 

Why I chose it: 

Last semester when we originally heard about doing a design history project, I was constantly googling images of each designer as they were named and Swiss design was the only one that caught my eye. Swiss design was made up of a generic font (Helvetica) that could be minipulated many different ways. It had bright colors, as well as repetitive geometric shapes and lines that kept almost all the designs looking clean. I also liked how not only was it full of cool, bus some designs were done in black and white which is why the creation of my poster was originally very difficult. 

Research: 

My research began with a general "Armin Hofmann" in Google. From there I read his small biography and gathered information on one of the people that helped found Swiss Design. From there I began reading articles and blog post of people who broke down and analyzed what Swiss Design really was. I learned about the color theory behind it, as well as the geometric shapes and patterns it followed, and why it was an influential movement in the first place. 

Sketches: 

My pre-planning for my poster began with 20 sketches of ideas I felt would look good on a poster. I took 10 screenshots off of online which were famous Swiss Design pieces and went from there. With each sketch, I changed a couple things each time so they were all a bit different but each row stuck to the original sketch I made. The one my poster was based off of, was one of the very first ones I came up with because I wanted to keep everything aligned, straight, as well a very clean. From there, I created my favorite of the 20 sketches in Illustrator. I took my favorite one and worked with the different colors in the poster. 

Below you can see my process - 

I started with the grey color for a more dull take to the earlier creations of Armin Hofmann. From there I replicated the picture, and then added color. To the right of the colored photo, you can see that I have a lot of color themes laid out which I spent time changing all the colors of each element before I came up with my final product. All I did was created a bunch of rectangles, as I think Swiss Design looks post noticeable with bold, background shapes. I worked with the text a bunch figuring out where I wanted everything to go, and finally I was able to come up with my poster. 

Conclusion: 

I thought this was a good project to do to kind of wrap up the "Design History" assignment we have been working on for a while. Our only requirements were to make it look Swiss Design, and make it a piece that would go in an art gallery. I was able to get creative, but also keep it clean, which is how I really like my pieces to look, and with that, I was able to create a poster that it very visually spelling and fits with Swiss. 

The Function of a Poster

The Character and Function of the Poster 

The poster is meant to bring a message to our notice, publicize products, invite us to entertainment or proclaim campaigns. It is used to demonstrate the needs of the audience/costumer. Posters can be used to give information on almost anything, but is commonly known for political situations, government representatives, topical problems. It gives the audience concerns about social conditions. The poster is to vividly illustrate these things with as little words as possible. It is used to glorify what message it is portraying. It should inform, stimulate,  activate, mobilize, expound, query, provoke, motivate, and convince the audience. The viewer should feel as if it had an effect on his/her emotions. The poster should be something that reappears in their conscious time to time after only having to see it one time. 

The Laws of Poster Design 

Posters in the street should attract attention, interest, or curiosity. In order to do that, a lot has to take place. The poster most penetrate the emotional atmosphere. For a moment, it should be able to catch the viewers eye as they were to walk by and should influence the brain to not forget about it. To make this happen color, composition, contrast, proportions, quality, rhythm, dynamics, extensions, etc. need to be present in the design of the poster. The poster must be legible and understanding in the message but have maximum effect with minimum graphic means. Shops should be present in a large and bold way so it is noticed from afar. Color should be vivid, easy to read quickly, as well as placed in a way to maximize impact. The lettering on the poster should help impact information quickly and this is best done if they style is clean. The correct size will also help to see from a far and make an impact on the message. The designer should be able to examine the design and see all these elements. An effective poster always contains something in ponderous which cannot be measured and which constitutes the essential substance of the product of the creation. 

Conclusion

What I learned 

Posters should stand out in all locations. The audience should be able to take a quick glance at the piece and easily remember the information without a problem. In a busy work day, people don't have time to just stand around a read a poster on the side of a building, they are on the move to get from point A to point B and because of that it needs to be quick, vivid, and easily memorable. Posters should also stick to certain colors in order to draw their own attention because the contrast is what makes people curious. Finally, posters have the fit their atmosphere. If you plan to put your poster up in a supermarket, many people will see it, so you should make the poster accessible for everyone, children and adults that will be found in that location. 

My favorite part about the article was reading about all the secretes the creating a good poster because it gave really valuable information about what looks best on posters/what makes them more visually appealing. Those notes will be very helpful in the upcoming weeks as we start making posters because it will be something I want my class to notice. 

Final Thoughts 

Anyone who plans on creating posters in the near future should really look up what makes a poster visually appealing because the article gave really clear information on what all is needed in order to make you poster better and more noticeable. 

Professional Project Review Post (Music Video)

As second semester begins, we are starting music videos. For an additional assignment we analyzed two different music videos to see what professionals did give their songs a really unique music video. I chose Lose It by Oh Wonder and Say You Won't Let Go by James Arthur for my review. As I analyzed the videos I took notes over things I noticed such as what the beginning shot/end shot was, what the midpoint, or the sentimental moment of each video was, and the theme.
The screenshot below shows you what all my notes consisted of during the analysis of the videos.
My post will be all about James Arthur's video of Say You Won't Let Go which you can watch below.

The lyrics to the song are absolutely beautiful, and I think the video goes along perfect with the message he is conveying.

I met you in the dark, you lit me up
You made me feel as though I was enough
We danced the night away, we drank too much
I held your hair back when
You were throwing up

Then you smiled over your shoulder
For a minute, I was stone-cold sober
I pulled you closer to my chest
And you asked me to stay over
I said, I already told ya
I think that you should get some rest

I knew I loved you then
But you'd never know
'Cause I played it cool when I was scared of letting go
I know I needed you
But I never showed
But I wanna stay with you until we're grey and old
Just say you won't let go
Just say you won't let go

I'll wake you up with some breakfast in bed
I'll bring you coffee with a kiss on your head
And I'll take the kids to school
Wave them goodbye
And I'll thank my lucky stars for that night

When you looked over your shoulder
For a minute, I forget that I'm older
I wanna dance with you right now
Oh, and you look as beautiful as ever
And I swear that everyday you'll get better
You make me feel this way somehow

I'm so in love with you
And I hope you know
Darling your love is more than worth its weight in gold
We've come so far my dear
Look how we've grown
And I wanna stay with you until we're grey and old
Just say you won't let go
Just say you won't let go

I wanna live with you
Even when we're ghosts
'Cause you were always there for me when I needed you most
I'm gonna love you till

My lungs give out
I promise till death we part like in our vows
So I wrote this song for you, now everybody knows
'Cause now it's just you and me till we're grey and old
Just say you won't let go
Just say you won't let go
Just say you won't let go
Oh, just say you won't let go

The video shows not only him singing, but a stories of couples, and a big family. Throughout the video you can tell that the big family is split down into little parts and shows a little bit of each individual family. The video appears to be relayed in a timeline showing different couples at different points in their life.  There are many things about this video that I can incorporate in my video, such as the black and white to show the extra detail in the face in hands to show real emotion in the subjects. One element they use a lot in this is the use of multiple shots, such as the extreme close up/wide, wide, close up, medium, and over the shoulder. All of these shots are used numerous times during the video itself, which is something we have already learned and I can do within a video of my own.

The creator of this video did a good job of recreating the actual story behind the song, and what the meaning of the song is. This is so good for the video because you want your audience to understand, relate, and feel emotion towards what they singer is singing about. This video however could be improved if it focused primarily on one subject, instead of an entire family. If this video centered around one couple, and them growing up together, going through life together. This would improve the video because it would tell a single story which would help the audience get more attached to the "characters".

I had listened to this song a couple times before but never saw the video until today and I was very impressed with how well it was done. The video was not hard to follow, and you were actually able to feel some of the same emotions the characters were showing in the video. I plan on using some techniques used the the videos I watched today in hopes to improve my video. 

Semester Reflection

          This semester has consisted of multiple projects which were divided up into two different categories; Adobe Illustrator and Adobe Photoshop. The projects you will see down below are the challenge problems from all the skills we learned.

Adobe Photoshop Challenge 

          The first project featured was from first quarter, the photoshop challenge. We spent about two weeks in class working on photoshop tutorials and for our assignment we had to compose a pictures using all the skills we were taught from the compilation of the tutorials. This project took maybe 3 hours, maximum. I spent a lot of time rearranging how I wanted my model to look which is what took to such time. Multiple times I ran across problem with this project that were very frustrating. Sometimes I would not notice that I missed sections of the picture until I thought I was finished with a full section like the coat. Another one I noticed kept happening was that the magnetic lasso tool would move without my mouse moving which became really frustrating because I could never figure out why (the batteries in the mouse were running low). I learned that Adobe Photoshop, at least for this particular project requires you to pay a lot of attention to the littlest details, and that you can not rush what you are trying to accomplish because most of the time it will result in messing up on your project. I was not given much feed back on this particular assignment aside from that I was one of the "helpers" in class because I seemed to have a pretty good grasp on what I was doing with photoshop. Nothing was changed on this assignment before I blogged about it, but going back and looking at it now I know there are multiple things that could be corrected and done better. Overall, I this was one of my three favorite assignments we have has this year and it is a project I will remember how to do because it is really relaxing and you get extremely unique results.

Adobe Illustrator Raccoon Postcard

          The second set of tutorials we did were with Adobe Illustrator. The assignment featured below is the finished product of the tutorials. It started out with a simple creation of a raccoon, which turned into adding a background and making it our own. From there, we turned it into a post card and added hand written typography. This project as a whole, including the tutorials, the individual creations, the handwritten typography, and creating a holiday themed postcard took about 2 weeks I believe. Illustrator is actually my favorite software when it comes to graphic design, so I was very familiar with how it worked and did not experience hardly any complications. The biggest problem I ran into with this project was that my postcard would not save correctly which resulted in my postcard not printing right. It was a bit disappointing to get it back and seeing it in two parts instead of together but seeing my work "published" was a very satisfying feeling. I learned how quickly different shades and tints of color can change the outcome of your project. When you begin to wonder off and add your own touched on project, color creations are much more difficult than when the combination for a shade is just in the tutorial. Feedback I was given was that for future reference, a grey bunny may be a better choice because when it is printed, the bunny happens to look like a floating head instead of an actual bunny. I received this feedback after it was printed so nothing was changed. However, my hand written typography was changed multiple times because the font type did not really seem to fit with the feel of the card. Some fonts came off too harsh for the sensitive easter card I has made, while others did not fit with what I was making. The design process of this I thought was unique because we had freedom, within a structured outline. We changed things, added things, and published out final work, and I very much enjoyed the process of this.

Adobe Illustrator Infographic 

          The third project was also done in Adobe Illustrator. We were to design an infographic we were passionate about and I chose organ donation. We were to put an 11x17 infographic together that was not too busy and easy to read. It was to be visually appealing and look very clean. This project actually took me about two days. I ended up getting sick the day this was assigned so I went home and worked on this project for about 6 hours to get it how I wanted in. When I came back to school I switched a couple things around and changed up the coloring on different aspects to make it more visual for each section of the infographic. The biggest challenge faced with this project was the creation of the "statistic" triangle, as well as using the pen took to trace a bunch of the little organs inside of the graphic. Another thing I finch challenging was that I wanted to put so much information on there because I would love for people to know a lot about Organ Donation, but I had to only put what was considered the most important. Most of the feedback I was given was very positive. My peers very much liked the layout of my infographic and how I was able to put a lot of information on my infographic and still make it look really clean. My infographic actually had a lot more information than it should have but I used typography styles, and Swiss design elements to compact the information so it could be read in really short segments. From the original infographic to the one featured, I moved the location of the "statistic" triangle down closer to the information so there was more whit space and it looked cleaner. This project was another I very much enjoyed because it was complete creative freedom on my behalf and it was over something I was 100% passionate about which I loved. I learned from myself that infographics may be what I enjoy making most in Adobe Illustrator because they do not require a tutorial, you just play around with ideas until you come up with something that is very visually pleasing. I am very exciting to see the printed version of this project, and I think my outcome looks really good. I was able to deliver a big message into a small poster and make it look really interesting. Everything just comes together which is what makes me most proud about this project.

Graphic Design "Time"

          Time is graphic design is very valuable because you get about 40 minutes a day to make a lot of progress on whatever project you happen to be working on. Much of my time in class is used in a very productive way, hardly any is wasted. I am guilty to waisting maybe a day or two of class time a quarter on more personal work, but I generally go home and make up for class time I missed that day. When finishing early, much of my time was spent on going back and fixing the tiniest of details that pretty much just bothered me. If I was not doing that, I normally ended up googling videos on different things I could make in Illustrator, or I was working on redesigning my logo, or even personal work which I had every once in a while. Outside of class, I typically worked on tutorials assigned in class just so I  have it done the next day in class and I can make changes as needed. After being in graphic design for the past couple months, I notice a lot more graphic design elements around me which I think helps influence my own graphic style. I pay attention to how things look, and how well they are organized and what different elements are incorporated into the making of the ad, commercial, brochure, etc. 

Strengths 

          Many of my strengths come from the small amount of OCD I have when it comes to organizations and how clean things should look. I tend to put a lot of time into all the work I do, accept for the most recent slide show I made. I am very good with following directions so recreating things are most definitely a strength of mine. Adobe Illustrator is my real strength in graphic design.  My communication and leadership skills are also a strengths of mine. Presenting is one of of my favorite things. I love talking about what all went into creating my project. My technical skills, and collaboration are also strong but not as strong as my communication and my leadership. 

Improvements 

          My biggest area of improvement I need to work on, is project management. Most of my problem comes from spending so much time one little things that I rush to actually get the rest of the project done on time. Thus saying, I have never had a late assignment but I have most definitely come close because I spend so much time working on little things that could be fixed later when I have more time. Somewhere else I need to improve would be my photoshop skills because the tutorials at the beginning of the year requiring those where what I look back on and wish I could fix now. Photoshop is just not my strongest software, but I know if I keep working at it, over time I will get better. 

          This semester was wonderful. I really enjoyed the new skills I learned this semester, as well as all the new people I met coming into this class. I loved, almost, all the projects we did this year, and getting too see all the work my classmates did as well. Next semester I know I will change the quality of my work. While it is not bad, I know I can do better, and especially when creating slides, I know i can do better. Some take aways I learned from this semester is that not everyone is going to like the way your work looks, and that is just something you have to be okay with. Something could look really good to you and another person may not understand your design and there is nothing wrong with that. Another takeaway would be that pacing yourself is really important, and deadlines, are final. Work should be done on time because it is preparing us for the real world and it is a valuable skills that learning when you're younger is better. My goals for next semester is get a little out of my comfort zone because right now I tend to stick with the safer side of things; "I know that _______ and _______ go good together, so that is what I can do". I never really gave myself the opportunity to explore what other things I could make on certain assignments. Now that this semester is coming to an end, I am really thankful for all that I learned and I am looking forward to what next semester has to bring. 

Infographic Reflection

     Following video production, my newest assignment was an infographic over something I am passionate about. For this, I chose organ donation because I feel it is something people should know more about, and I love helping people so having a creative way to spread the word helped.     My research did not consist of much, as I already knew so much about my topic. I used the Gift Of Life website as well as the Donate Life website. These two websites provided me with the most important information that I was able to incorporate into my infographic.
     The original rough draft was easiest for me to come up with because I already had a vivid idea of exactly how I wanted this project to look. I started with a rectangle all the way across the page which consisted of my title. Following that, I had two rectangles directly below that which held two additional components on information. The middle was split into two, the left side being larger than the other where I placed a graphic, and the left side touching the bottom of the infographic. Finally I added a small box under my graphic for the last bit of information.

     My process for the creation was mostly done in one day. I happened to leave school, sick, and went home and worked on it for the rest of the day. I started with the graphic which took the most time, and then moved outward from there. Statistics were added next, then the states of Kansas and Missouri. After that, the basic information was put into place and the final touches were added (the little people, the title, the little vectored images of the organs, ect.)

     The only feedback I was given, was that my "Statistic" triangle needed to be moved close to the "125,000". In the image above, it has already been adjusted. Aside from the small fix, everyone in my class really liked it. I was complimented on how even though I had more words than normal, it looked very minimal and was super easy to read in under a minute. Everything looked clean, organized, my colors went well together, and overall it was just a very good infographic.

     In conclusion, this is probably one of my favorite projects so far because I got to make it based on something I really love, and am very passionate about. It was not a difficult project which eliminated frustration, and it was something that was just extremely enjoyable to make.

Feature Story Reflection

Andy Donnelly - Transplant Mentor/Liver Recipient 

Assignment: 

Our assignment was to create another feature in hopes of improving from our first feature story. We were to plan, film, edit, and produce a story noticeably different than the first. 

Pre Production: 

The process began with extensive planning. Coming up with a topic, creating interview questions, having a day-to-day schedule, as well as having days we were taking cameras home for additional footage. 

I chose the foundation of Gift Of Life as my original story. After conducting interviews with Kim Harbur and Andy Donnelly, I found that my original plan involved too many stories. I was trying to tell the story of Gift Of Life, Andy's Transplant, and Kim's experience as a recipient mom which was too much for a simple feature. From there I went with Andy's story, and began the production process.

Production:

Production began by sorting out all of Andy's good soundbites where he answered all the interview questions. After that I decided I was only going to use a small clip of his interview to tell the story. After that, a voice over was created, B-Roll was collected and the video was pulled together. The final product is what you are shown below. 

Post Production:

In post production I noticed many things I thought were good, but what also what I really struggle with. B-Roll seems to be the most difficult. None of my footage was relevant to my story except for the pictures at the end showing a liver transplant. My peer critics let me know that the video story was very good, and they felt the additional interview was not needed but relative B-Roll would have made the story much stronger, as well as slowing the pictures down a bit because they were very fast. 

Along with that, we took notes during the critic process in how we can improve our feature videos. This will be useful as we are going toe doing a news package next, and then come semester time we will be moving into entertainment.
In conclusion, I do believe this project was much better than my last although I did not blog about it. My audio skills, as well as my video skills have improved even though I know I need to work on rule of thirds during interviews, as well as the 6-shot system during B-Roll.